Samaan Mikhael
Business and Personal Branding Expert!


I am Samaan Mikhael
a personal and business branding and development expert. I am the founder of LILAC Marketing Agency and the Utopians Initiative.
I have assisted over 80 personal brands, such as Chef Manal Al Alem, real estate expert Ismail Al Hammadi, Coach Safia Tahar, Dr. Khaled Daqrouq, Coach Eman Altamimi, Coach Abeer Al Matooq, jewelry designer Maha Al Sibai, dentist Ahmad Bandora, and lawyer Aeham Al Moghrabi. Additionally, I have helped more than 100 business brands grow and evolve. Over the course of 15 years, I have led various marketing projects in Syria and the UAE.
I aim to share the knowledge I have acquired throughout my professional marketing career with the Arab world. I aim to help people transform their knowledge into continuous work, develop their personal brands, leverage their digital presence to build trust and sell services and products effectively, and create new business styles and opportunities.
I possess substantial expertise in digital marketing for commercial businesses.
What is a Personal Brand?
A personal brand is a mirror that reflects the qualities, skills, and experiences that set you apart from others. It’s the tool that enhances your position in your field and helps you achieve a continuous additional income. It’s the identity that showcases the uniqueness of your work in a competitive market.
Moreover, it leaves a positive impression on the targeted audience and contributes to attracting more opportunities and potential clients.
It also assists you in building a vast network and expanding your professional relationships, opening doors to broad connections and new projects.
A personal brand is not merely a marketing tactic or a business plan; it’s a vital strategy for success in the business world and a cumulative process that accompanies you throughout your life.
The personal brand is your gateway to the world of excellence in your professional journey.
Having a personal brand is now more important than ever, whether you’re an entrepreneur, a coach, a professional, a content creator, a talented individual, or even if you work independently online. It’s about building a base of potential clients, delivering your services, and effectively engaging with them. In the end, people connect with people and buy from them.
This is where the importance of personal branding comes in, and you will learn how to build and develop to leverage yourself and your expertise to secure the job you desire, generate additional sources of income, or construct the professional life you’re planning for.
Your Personal Branding Journey:



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What Difference Does Personal Branding Make?

Excellence in Your Field
Personal branding sets you apart from others, making you a reference point in your field

Visibility and Loyalty Building
Personal branding helps you reach your true audience – those actively seeking you and your services. It clarifies your marketing message and unique qualities.

Building Trust
Your personal brand provides significant credibility. Remember, people buy from those they trust.

Numerous Opportunities
A distinct personal brand generates various opportunities, from increased sales to the creation of new products and services. It opens doors for partnerships and extensive professional networking.

Positive Impact
Your personal brand contributes to a positive impact on your audience, making you a source of inspiration and information.

Sustainability
Personal branding helps attract the right audience and solidifies a strong connection between your offered services/products and your personal brand in people's minds.
Personal Brand Building Course
I Help People Turn Their Knowledge Into Endless Growth, Mastering Personal Branding
Join me on a journey to build your personal brand.
In this course, I made sure not to waste time and effort on random experiments. Through my extensive 15-year experience, I have contributed to developing and building over 80 personal brands and 100 commercial brands. I deeply understand the crucial importance of personal branding as a significant investment in our world today. I summarized years of experience and the many experiences of different groups of professionals such as doctors, lawyers, engineers, and creators with positive educational, educational, or motivational content, etc., and talented people such as painters, designers, and trainers in various fields, entrepreneurs and company owners, to help them build a clear and strong personal brand, maximize the benefit of their experience and knowledge, transform their passion into a successful online business, and increase reach, additional income, and excellence in their various fields.

Personal Branding Consultation:
It's Time to Be Heard!
I will help you create a roadmap for building and developing your personal brand, enhance your impact on the professional and personal world, and facilitate your reach to your target audience through your content.


